Top Beauty Retail Apps on Android in Tunisia: Q2 2025 Performance

In the second quarter of 2025, the top beauty retail applications on the Android platform in Tunisia showed varied performance trends, according to data from Sensor Tower. Here's a closer look at the weekly downloads, revenue, and active user trends for the leading apps in this category.

BeautyStore by MCOM saw a significant upward trend in weekly downloads. Starting with 158 downloads at the end of March, the app reached its peak with approximately 2.6K downloads in the first week of June. This growth was followed by a decline, closing the quarter with 655 downloads.

Think Dirty from Think Dirty Inc. experienced fluctuating downloads, peaking at 504 downloads in mid-April. The app maintained a steady base of weekly active users, starting at 1.4K and reaching just under 2K by the end of June.

Oriflame by Oriflame Cosmetics AG had consistent weekly downloads, fluctuating slightly around the 70-90 range. Active user numbers remained stable, starting at 1K and ending the quarter just over 1.1K.

StyleKorean from stylekorean.com recorded lower download numbers, with a notable peak of 56 downloads in mid-April. Weekly active users showed a slight decline, maintaining around 350.

Finally, Perfumerías Primor maintained a low but steady download rate, with a peak of 61 downloads at the end of May. Active users increased from 53 in March to 86 by the end of June.

These trends highlight the dynamic nature of the beauty retail app market in Tunisia. For more detailed insights, visit Sensor Tower.